Jazeem Dilshan — Performance Marketer | Meta & Google Ads
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Open to performance marketing roles

Performance marketing that turns clicks into customers.

I'm a performance marketer helping brands generate qualified leads with Meta & Google Ads — and cutting what each one costs.

View Case Studies Download CV
jazeemdilshan@gmail.com +91 85904 61804 LinkedIn
₹15cost per lead, down from ₹100+
₹13.5lowest cost per lead achieved
450+leads tracked per month
0+Leads tracked / month
₹0Lowest cost per lead
0+Leads, single campaign
0+Industries worked in
About

A performance marketer who reads the numbers, then fixes them.

I'm a performance marketer running paid campaigns across real estate, automotive, and workspace — Meta and Google Ads, end to end. Strategy, audience targeting, creative testing, landing page conversion, tracking, and reporting.

Most of my work comes down to one question: why is this lead costing what it costs, and what happens if I change the creative, the targeting, or the offer. That's how a ₹100+ cost per lead became ₹15.

  • Digital Marketer & Real Estate Consultant · Better Homes Kochi

    Meta campaigns for residential and commercial listings, plus a lead tracking system covering first touch to closure.

  • Independent Campaigns · Self-Directed

    Small-budget lead generation for an automotive salesperson and a Kochi coworking space, both self-run.

  • Digital Marketing Intern · Dotin Academy, Kochi

    Certified across SEO, WordPress, Meta Ads, Google Ads, and Tag Manager. Ran live client campaigns in education, travel, and home automation.

Case Studies

Real campaigns. Real numbers.

Every figure below comes from a campaign I ran myself as a performance marketer. Click any card to see how it was done.

Automotive

NEXA Sales Lead Gen

₹15from ₹100+ CPL
Problem

Cost per lead had climbed past ₹100 on a small personal budget, making the campaign hard to justify continuing.

Research

Reviewed which creatives and audiences were absorbing spend without producing qualified enquiries.

Strategy

Rebuild rather than optimise the existing set — new creative angle, tighter audience, WhatsApp as the conversion point.

Execution

Ran structured tests across creative and targeting combinations until the winning pair held its performance.

₹100+ → ₹15 cost per lead 85+ leads generated 12% reached showroom visits 1 confirmed booking
Real Estate

Better Homes Kochi

₹13.5lowest CPL
Problem

Property enquiries arrived in unpredictable spikes with no steady, low-cost flow to rely on.

Research

Mapped which listing types and locations actually converted, versus which just generated cheap clicks.

Strategy

Separate campaigns for residential and commercial listings, with tracking built in from the first touch.

Execution

Built a lead management system carrying every enquiry from first contact through to deal closure.

₹13.5 cost per lead at its lowest 450+ leads tracked per month First touch → closure tracking
Workspace

Coworking Space, Kochi

↑site visit conversion
Problem

Leads were coming in at volume, but almost none of them turned into in-person site visits.

Research

Traced it to lead quality, not lead volume — people were enquiring without knowing the pricing.

Strategy

Put pricing directly in the creative, accepting fewer leads in exchange for better-qualified ones.

Execution

Self-funded the campaign on a commission arrangement and rebuilt the creative around pricing transparency.

Higher lead-to-visit conversion Creative rebuilt on pricing transparency Qualified enquiries prioritised
Services

What a performance marketer actually does.

Meta Ads

Lead generation campaigns on Facebook and Instagram, built around cost per lead and creative testing.

Google Ads

Search campaigns that catch high-intent demand at the moment someone is looking for what you sell.

Landing Pages

Pages built to convert the traffic you're paying for, instead of leaking it at the last step.

Tracking & Analytics

GA4 and Google Tag Manager set up properly, so the numbers you make decisions on are real.

Lead Management

Systems that track every enquiry from first touch to closure, so nothing quietly goes cold.

Consulting

An honest read on why a campaign isn't working, and what to change first.

Skills

The performance marketer toolkit.

Paid Media

Meta AdsCore
Google Ads (Search)Core
WhatsApp Lead CampaignsCore
Snapchat & TikTok AdsCampaign setup

Conversion & Analytics

Conversion Rate OptimizationStrong
Landing Page OptimizationStrong
GA4 & Conversion TrackingWorking
Google Tag ManagerWorking

Strategy & Craft

Creative Testing & IterationStrong
Lead Management & CRMStrong
Competitor AnalysisWorking
SEO Fundamentals · WordPressWorking
Certifications

Certified, and still learning.

Digital Marketing Certification

Dotin Academy · 2026

Content & Creative Design

LinkedIn Marketing Academy · 2026

Bachelor of Computer Applications

KMEA College, Aluva · MG University
FAQ

Questions worth asking.

Mostly lead generation on Meta and Google Ads. Real estate, automotive, and workspace so far — the mechanics transfer across sectors, since the job of a performance marketer is always the same: fewer wasted impressions, cheaper qualified leads.

Rarely by tweaking bids. It's usually the creative or the audience. On the NEXA campaign the fix was rebuilding both from scratch and testing structured combinations until one held. That took ₹100+ down to ₹15.

Yes — every figure on this page comes from a campaign I ran and can walk you through in Ads Manager, including what didn't work along the way.

Yes. I'm open to performance marketing roles and available for freelance projects alongside. The fastest way to reach me is WhatsApp or email.

Early-career and direct about it. I've been running paid campaigns hands-on since 2025 across three sectors. What I bring is real results on small budgets — where every rupee of waste actually shows up in the numbers.

Contact

Let's build campaigns that convert.

Hiring a performance marketer, or have a campaign that isn't performing? Either way, send a message.

Emailjazeemdilshan@gmail.com Phone+91 85904 61804 WhatsAppMessage directly LinkedIn/in/jazeemdilshan CVDownload PDF
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